In Vienna, this entrepreneur keeps the family business going one hat at a time
Ad
Remarkable Living
In Vienna, this entrepreneur keeps the family business going one hat at a time
By choosing to take the reins of his family unit'south business and going back to its roots – hat-making – Klaus Muhlbauer not simply saved the company merely besides kept age-onetime traditions live.
Klaus Muhlbauer is not only keeping family traditions alive, only likewise the fine art of hat-making. (Photo: Threesixzero Productions)
11 Apr 2022 06:30AM (Updated: 04 Jul 2022 03:58PM)
"We accept golden hands, with these golden easily nosotros can exercise most everything", exclaimed Klaus Muhlbauer, the 4th-generation scion of hatmaker Muhlbauer, who has been helming the family business since 2001, when his begetter Hans decided to retire.
The brand has been making hats for the stylish gear up in Austria since 1903, when Muhlbauer's great grandmother Julianna opened a modest millinery and shop in the Viennese suburb of Floridsdorf.
To survive the turbulent 60s, the company began producing apparel alongside its dwindling hat business organization. But it was only when the elder Muhlbauer wanted to close the company down upon his retirement that a sense of nostalgia hit his son.
Muhlbauer recounted, "I'one thousand not nostalgic in whatsoever fashion, only this moment was a lilliputian bit sentimental." And so he told his begetter he would have over the business on one condition: "From the moment I am in the company, in any decision [that's made], I will have the last give-and-take." The elder Muhlbauer accustomed the status, and his son has never looked back since.
One critical decision Muhlbauer made was to practise abroad with the dress department and re-channel the company'southward efforts into chapeau-making. He explains: "As a small-scale company you have to accept i production which is unique. And what was unique was the hats. It was the way these hats are produced and how they look."
Muhlbauer has never been happier working in the company. He explained: "I was overwhelmed by how nice information technology tin be to think near a slice of work in the morning time, and have information technology ready in the evening and go home, get to bed with a cute piece of work in your easily."
While things at work take changed, one thing that has remained constant is the production process, which as Muhlbauer explained, "is the only thing [that's] similar information technology was 100 years ago". The reason for sticking to tradition? "The result is so nice. By shaping hats with your own hands and fingers, it is completely different from machine-made results."
Muhlbauer enthuses that although he is proud of the tradition, he is not relying on information technology as he wants "to make fresh things, new things".
A recent case is how a pair of sneakers, which was made from a combination of different materials, inspired the blueprint of a series of hats. He adjusted this concept past combining information technology with designs from traditional Austrian masks, resulting in hats that looked thoroughly unique.
Muhlbauer's ambition is to "dress people well, nosotros don't want to disguise them. Nosotros want them to look cool, to look sexy, to look special if they want to go to a party."
Since taking on the family business, designing and creating new hats has become his passion and he wants to surprise his customers with more new designs in the coming years.
Muhlbauer pointed out: "It's not ever like shooting fish in a barrel to produce something new, afterward having [produced] several thousand hats… [but] as long equally we are open to the world, I think we can do new things."
Adapted from the series Remarkable Living. Watch total episodes on CNA, every Dominicus at 7pm.
READ> The final of the artisans: Encounter the tiny studio that makes Dior blooming beautiful
Source: https://cnalifestyle.channelnewsasia.com/remarkableliving/muhlbauer-hats-hatmakers-vienna-austria-239366
0 Response to "In Vienna, this entrepreneur keeps the family business going one hat at a time"
Enviar um comentário